Chasing the Rainbows is a nonprofit founded by baby loss survivors, dedicated to supporting families who have experienced miscarriage, stillbirth, or infant loss. Each year on October 15th—Pregnancy and Infant Loss Awareness Day—we lead a national campaign to light landmarks in pink and blue, honoring babies gone too soon and reminding families they are not alone. Participating buildings are featured on www.babylosswareness.org and promoted on social media using hashtags like #PregnancyAndInfantLossAwareness #LightUpPinkAndBlue